Walking into a five-day forum for the first time can feel like stepping into a river mid-current. This guide slows it down: where to be on day one, how the topic tracks work, and the three sessions returning attendees never miss.
Start with the opening keynote at 09:00 sharp, then pick one track — business, engineering, growth, platform or software — and follow it for the day. Depth beats sampling, and every session repeats its key demo in the expo hall afterward.
Finally, say yes to one evening reception. The talks give you ideas; the hallway conversations give you collaborators.